AI IN DIGITAL MARKETING

AI is ruling the internet nowadays. We have witnessed the rapid growth of AI during these days where hundreds of applications and websites sprout out. Now, it’s high time to talk about how we can use AI in Digital Marketing. We can incorporate AI to plan, execute, and measure the marketing efforts of a company. By using AI in marketing, one can improve the marketing efficiency of the company.

HOW CAN WE USE AI IN MARKETING?

Digital Marketers mainly use AI for the following;

1. 1.Content Creation – From social media copy to blog, AI is capable of creating short and crisp to large contents. You may doubt its efficiency, but it works.
2. 2.Research – AI helps marketers in market research. It can help us analyse the current market and trends to stay up to date.
3. 3.Data analysis space – AI is efficient in gathering large amounts of data at a time. By analysing data, one can act accordingly to improve their marketing tactics and stay on the top through data driven actions.
4. 4.creation of personalised data AI can help us by predicting and creating personalised content using data on customer behaviour through clicks and share on a website and other social media platforms.

These are some of the ways through which you can use AI for your digital marketing journey. The rest of them are still in the line. Now let’s have a look at the benefits we can harvest from incorporating AI in digital marketing.

1. 1.increase in ROI – The motive of using AI in digital marketing is to improve the performance of what we do. Through incorporating AI in our digital marketing tasks, we can work effectively with real time data and create impactful results, and thereby increase in ROI.
2. 2.time saving – By automating and creating content with AI, you can save your time up to three hours if utilised effectively. This enables you to invest your time in other tasks and improve productivity.
3. 3.Data Driven Decisions – Data driven work helps you to be improvised every time you need to run a campaign. It always helps you to create marketing content according to the industry trends. Most of the time, creating normal content is futile compared to that of a data based one.
4. 4.improved Customer Experience – Customer is the king, always. By creating personalised content with AI, you can foster a better relationship with your customer as the content we created is by thoroughly analysing our customers’ behaviour and interest. Remember customer experience is your way to betterment in business.

HOW TOP COMPANIES USED AI IN DIGITAL MARKETING?

We are all Die heart fans of Netflix and Spotify when it comes to entertainment and music because of the seamless experiences they provide. Both platforms use AI to analyse user behaviour and interest to create media recommendations. As the user sign-in to any of these platforms, they provide media with respect to their previous search and usage history. Likewise, e-commerce platforms like Amazon and Flipkart show ‘Recommended For You’ on the interface as we open the page with the products aligning with our last search to show up those that we have looked for last time and lock a purchase of the same. This is how these platforms became people’s choice by improving customer satisfaction and conversion rates.

HOW TO USE AI IN DIGITAL MARKETING?

With the right marketing goals and right marketing tools, you can incorporate artificial intelligence in your digital marketing journey ahead. The various and versatile advantages it has makes it a useful addition to comply with your tasks. After all, the years ahead will be witnessing the huge development AI can bring to this world. Harnessing it is not, it’s your choice. But if you wanna tackle and survive in the world of evolving technology, you must learn to adapt with AI.

Thank you for reading! Have a nice day.